Technical SEO is the process of optimising the technical elements of your website to improve its visibility and ranking in search engine results pages (SERPs).
This includes factors such as website structure, page speed, mobile responsiveness and crawlability.
The goal of Technical SEO is to ensure that your website is optimised for search engines and users which can lead to increased visibility, traffic and ultimately, conversions.
Technical SEO Website Structure Optimisation
One of the key components of Technical SEO is website structure optimisation.
Optimising your website’s navigation involves URL structure and sitemap to make it easier for search engines to crawl and index your website.
Mi Media Digital Marketing will work with you to ensure that your website’s structure is optimised for both search engines and users, which can improve its relevance and visibility in search results pages.
Page Speed Optimisation
Another important aspect of Technical SEO is page speed optimisation. This involves optimising your website’s page load times to improve user experience and reduce bounce rates.
Mi Media Digital Marketing will conduct extensive website speed tests and identify areas for improvement, such as image compression, caching, and minimising code to ensure that your website loads quickly and efficiently for users and search engines.
Mobile Responsiveness Optimisation
In addition to website structure and page speed optimisation, Technical SEO also includes mobile responsiveness optimisation.
This involves optimising your website for mobile devices to improve user experience and ensure that it is easily accessible on all devices.
We will work with you to ensure that your website is responsive and optimised for all devices, which can improve its visibility and relevance on search engines.
Mi Media Digital Marketing is available for an obligation free chat on how you can start improving the search engine results of your website’s pages. Let’s start a conversation today!
How can we help?
TECHNICAL SEO ACTIVITY EXAMPLE:
As a Technical SEO expert, Mi Media Digital Marketing employs various strategies to enhance the visibility and ranking of our clients’ websites in search engine results pages (SERPs).
Let’s explore a practical example to illustrate how we would improve the client’s website through Technical SEO:
Suppose our client is a Brisbane-based law firm aiming to increase their online visibility and attract more potential clients through organic search. Here’s how Mi Media Digital Marketing would leverage Technical SEO to achieve this goal:
- Website Speed Optimisation: We would conduct a thorough analysis of the client’s website to identify any factors that might hinder its loading speed. By optimising code, compressing images, leveraging browser caching and utilising content delivery networks (CDNs), we would significantly improve the website’s performance, resulting in faster loading times and enhanced user experience. This optimisation ensures that search engines consider the website more favourably, as page speed is a known ranking factor.
- Mobile Responsiveness: We would ensure that the client’s website is fully responsive and provides an optimal user experience across various devices, including smartphones and tablets. With the increasing prevalence of mobile search, having a mobile-friendly website is crucial for both user engagement and search engine rankings. By implementing responsive design principles, we would enhance the website’s visibility and accessibility to a wider audience.
- Website Architecture and Navigation: We would analyse the website’s structure and navigation to ensure it is logical, user-friendly, and search engine-friendly. This would involve optimising internal linking, improving URL structure and implementing breadcrumb navigation. By enhancing website architecture, we facilitate easier navigation for both users and search engine crawlers, leading to improved indexation and ranking potential.
- Schema Markup Implementation: We would leverage structured data and schema markup to provide search engines with more context and information about the client’s website content. This would help search engines better understand and interpret the website’s elements such as business information, reviews and services. By implementing schema markup, we enhance the website’s visibility in SERPs, potentially leading to rich snippets and higher click-through rates.
- XML Sitemap and Robots.txt Optimisation: We would create and optimize an XML sitemap to ensure all important pages are indexed by search engines. Additionally, we would optimise the robots.txt file to control search engine crawlers’ access to specific areas of the website. This ensures efficient crawling and indexing, improving the website’s overall visibility and search engine rankings.
Through these Technical SEO strategies, Mi Media Digital Marketing aims to improve the client’s website’s visibility and ranking in search engine results pages.
By optimising website speed, mobile responsiveness, architecture, structured data and sitemaps, we enhance the website’s overall performance, user experience and search engine visibility. This, in turn, drives organic traffic, boosts online presence and helps the client’s law firm attract and convert more potential clients.
Contact us today to learn more about how our Technical SEO expertise can elevate your website’s visibility and achieve your business objectives.
