Search Engine Optimisation
Search Engine Optimisation (SEO) is your passage to exerting control over how and where your website is found by shoppers when they are searching online for products or services that your business offers.
If your business is not found in these purchase searches then you are missing out on an income stream. If you ARE found in these searches, but the customer doesn’t engage with your business, you again are missing out on an income stream.
Mi Media and Digital Marketing’s approach to Search Engine Optimisation is centred on narrowing this gap between ponder and purchase. We do this by optimising the structure and presentation of your website along with the content of your website. This activity will make it easer for internet search engines to find and rank your site.
Developing more reference points from external sites (on the internet), that point to your website also helps search engines find and rank your site.
SEO to attract more customers to your website
By improving your website’s visibility in search results with Mi Media Digital Marketing, you can attract more customers to your website which leads to increased traffic, sales and revenue for your business.
Some of the benefits of SEO for your business includes:
- Increase your website’s visibility and relevance in search results
- Attract more potential customers to your website
- Build trust and credibility with your audience
- Improve user experience and satisfaction
- Increase traffic, sales, and revenue for your business
SEO is an essential part of any digital marketing strategy. It allows you to take control of your online presence.
When done professionally with Mi Media, it will have a significant impact on the success of your business.
SEO gets more eyes on your digital shop front
Mi Media’s SEO services are all about getting more eyes on your digital shop front – your website. We take a customer-focused approach to attracting more potential customers through effective and holistic SEO strategies.
Our holistic approach covers both technical and on and off-page SEO along with Local SEO and most importantly User Experience (UX). This ensure that every aspect of your online presence is optimised to attract and retain customers.
A dedication to ongoing SEO can have dramatic effects on the success of a business and over time this will reduce the reliance on paid advertising campaigns.
Technical SEO
Technical SEO services involve optimising the technical aspects of your website, such as its structure, coding, and speed. Mi Media conducts a thorough analysis to identify any technical issues that may be hindering your website’s performance and take the necessary steps to fix them.
This includes optimising your website’s meta tags, sitemap, robots.txt file, and other technical elements to make it easier for search engines to crawl and index your site.
On-Page SEO
On-page SEO services involve optimising the content and design of your website to make it more user-friendly and relevant to your target audience.
Mi Media conducts keyword research to identify the most relevant and high-traffic keywords for your business. We also optimise your website’s content, headings, images and other elements to ensure that they are aligned with your target audience’s search intent.
Local SEO
We also provide local SEO services to help you attract more customers in your geographic area.
This includes optimising your Google My Business listing, building and strengthening your local search presence by creating accurate and consistent online profile and mentions across a variety of directories and platforms. We also research and roll out local keywords and phrases to improve your visibility in local search results.
This includes searches with a geographic qualifier, such as “near me” or “in your area of operation eg Brendale or Strathpine”. Local SEO helps businesses improve their visibility and relevance for local searches, which can lead to increased website traffic, foot traffic, and revenue.
By implementing these strategies, you can improve your visibility and relevance in local search results, which can help you compete with other local businesses and attract more potential customers in your area.
User Experience (UX)
An integral part of all of this SEO activity is user experience (UX) which we believe is essential to the success of any website.
A great UX can lead to:
- Increased engagement
- Improved conversion rates
- Higher customer satisfaction
A business who has an intuitive and user-friendly website is better placed to attract and retain customers when these customers find your website through online searches.
Mi Media’s goal is to help your business achieve sustained long-term growth by attracting more potential customers to your website through effective SEO strategies.
Contact us today to learn more about how we can help you improve your online presence and grow your business.
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