Local SEO (Search Engine Optimisation) is a digital marketing strategy that focuses on optimising your website and content to rank higher in search results for location-specific searches.
This includes searches with a geographic qualifier such as “near me” or “in Brisbane”. Local SEO helps businesses improve their visibility and relevance for local searches which can lead to increased website traffic, foot traffic and revenue.
Local SEO is important for businesses that rely on local customers such as brick-and-mortar stores, restaurants and service providers. By optimising your website and content for local searches you can attract more potential customers in your local area which can lead to increased sales and revenue for your business.
In addition, local SEO can help you compete with other local businesses in your area. When someone searches for a product or service related to your business, they are presented with a list of results that includes local businesses.
